Working with one of the London’s leading transportation design agencies gave me insight into industry. Industry which has its own criteria and is very different from Product or Automotive design.
TIMELESS and ROBUST DESIGN. Lot of transportation products such as interiors of aircraft and trains are widely used by public and must be designed in a way to last many decades. Design must stand the test of time and durability.
COST is very important factor influencing daily design decisions. Often in this sector you see design solutions that are logical and cost efficient.
GROWING DEMAND. In public transportation sector demand for design quality is growing. The competition between air carriers is getting more aggressive and we see different airlines are investing in design to position themselves higher in commercial aviation landscape.
DESIGN LANGUAGE. The mission here is to create competitive advantage by implementing certain design approach to a certain brand. Globally industries share similar safety and engineering constrains, but design must stand out and offer solutions which benefits end user. These innovations and benefits become powerful marketing messages for the brand.